Whether you are starting a new company or have been around for a while and need to market a new product or service, branding should be a top priority . Building a brand name isn't just for large companies. Branding your business is essential for growing your company, no matter what size it is. Repetition, consistency, and visibility are the keys to success in achieving brand power and keeping customers coming back again and again.
Wikipedia defines brand as including a name, logo, slogan and /or design scheme associated with a product or service. If you are in business today, it's imperative that you brand your business first-rate including logo, website, business cards, letterhead, print ads, and signage.
An effective logo should reflect your business. If you examine successful brands that have achieved instant recognition, you'll notice they all have one thing in common - simplicity. It's important that your logo design can be used in many different forms, not just on your website design, letterhead and business cards. Think of how you may want to advertise in the future - will you want to place print ads? Will your logo reproduce well in black and white, and in varied sizes? What about apparel? Will your logo hold up when printed on the t-shirts you'll be passing out at the next trade show?
Your website is your online business card. Your logo should be presented on each of your website pages. Your website design should have clear navigation and valuable content. Once your website is up and ready to go, you should promote your site online via press releases and business networking sites. Don't forget to register your site with Google and most importantly, your contact information should be visible on every page - especially your phone number.
Business cards should have a clean, uncluttered design. Make sure they display your logo and present a professional image of your company. Include all forms of contact, and don't forget your web address! Some people choose to purchase double-sided business cards, and print just their web address on the back, so it stands out. Business cards are often your first point of contact with a potential client, and we all know first impressions make all the difference.
Your letterhead should also include your logo and contact information. Use your company letterhead for all correspondence with potential and current clients. All of your branding elements should coordinate with one another and present a consistent reflection of your company.